Anny Goldberg

UX/UI, Identity 2022
Branding UX / UI Design Wix Development
Anny Goldberg Psychologist

Anny specializes in assisting young adults, teenagers, children, and their parents in navigating and conquering challenges, guiding them towards unlocking their fullest joyous potential. The design parameters aimed for a welcoming ambiance, blending a gentle and warm atmosphere to ensure clients feel at ease, all while maintaining a sense of utmost professionalism.

Color Palette

The idea was to connect to the world of children through soft, warm, natural and down to earth colors.

Charcoal

#313E4F

Mocha

#F7CD6C

Hunyadi Yellow

#ECBB5A

Cornsilk

#FCF5DB

Light Coral

#ED797C

Melon

#F2B4B2

A

Greycliff

Light

A

Futura

Medium

Typography

I selected Futura for the client's name in the logo to convey honesty and professionalism. The sharpness on the tip of the letter "A" aligns with the angles in the logo's symbol.

As for the tagline, I chose the Greycliff font for its roundness, which complements the symbol and overall logo ambiance, creating a more "cozy" feel. The combination of these fonts establishes a harmonious balance, with the first font projecting a serious tone and the second contributing to a more inviting atmosphere.

Clean, Elegant and Inviting

4 Screens

Working with Shani was a pleasant and professional experience. Shani gives personal attention to the client, pays attention to the small details, and the communication with her is very good. Throughout the process she was creative and presented excellent ideas while making adjustments according to my requests, and all in a pleasant manner with lots of patience. I am very satisfied with the final result, and I get a lot of compliments on the website. I highly recommend working with Shani.

Client – Anny Goldberg